Programmatic Analyst

Programmatic Analyst

Publicis Global Delivery is looking for a Programmatic Analyst who has led digital campaigns for assigned advertisers. The candidate should have experience in billing support, setup, taxonomy creation, monitoring, optimization, and reporting for multiple programmatic platforms such as DV360, TTD, Verizon, Xandr, and MediaMath, among others.

Responsibilities

Set up programmatic campaigns for each required platform following agency and advertiser guidelines.

Run weekly status calls with internal stakeholders providing performance and pacing strategies.

Monitor campaign health and perform ongoing optimization to meet objectives, including daily budget management, website conversions, bid management, and ad creative adjustments based on performance history and client objectives.

Ensure the quality of deliverables and campaign setup within the programmatic media platforms.

Proactively make suggestions and troubleshoot issues.

Maintain daily communication with the client’s campaign managers.

Report any issues that can arise within the operation promptly.

Skills and Qualifications

Education: Bachelor’s degree in marketing, Advertising, Communication, Business, or any relevant field.

Experience: 1 – 2 years of experience.

Intermediate programmatic media campaign management/optimization knowledge.

Good communication skills.

Result‑oriented skills.

Attention to detail.

Analytical skills.

Technical savvy and specifically skilled in any digital vertical.

Job Details

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Advertising

Industries: Marketing Services, Advertising Services, and Technology, Information and Media

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