Media Performance Buying Analyst

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

The successful candidate for the Media Buying Analyst position will be responsible for handling large budgets media campaigns for our Media clients. Managing overall paid marketing strategy, communication, budget allocation, and ROI. Develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting.

Responsibilities

Handling large budgets for media campaigns

Developing specific campaigns for high-quality outcomes

Campaign targeting, projections, launch, pacing, optimization, and reporting

Participating in production tasks related to activation

Generating reports on program content and media analytics

Maintaining buys, tracking delivery, and securing make-goods

Assisting with pre-campaign and post-campaign requirements

Troubleshooting revenue models and resolving campaign issues

Handling online advertiser and publisher queriesTraining and collaborating with peers

Continuous learning and self-improvement

Qualifications

B2 or above English language level

Bachelor's Degree in Media/Advertising or related, Communication or Business Related

6 months - 1 year in roles related to Project Management or Marketing

Skills

Microsoft Excel: Intermediate (Must)

Negotiation and project management skills (Must)

Proactive and purposeful person (Must)

Knowledge of media buying and advertising

Ability to measure and analyze campaign performance

Excellent verbal and written communication skills

Strong analytical and numerical skills

Proficiency in MS PowerPoint

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