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Publicis Groupe

Bogotá / Global

Senior Data Science Analyst

Job Description

Company description Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview Apply data science and machine learning methodologies, with a strong focus on causal inference and statistics, to generate actionable insights for campaign planning, measurement, and optimization.

Responsibilities Build, test, and maintain scalable data pipelines and analytical models.

Summarize, visualize, communicate, and document analytics concepts, processes, and results for both technical and non-technical audiences.

Collaborate with team members, stakeholders, and occasionally clients to define analytical objectives, approaches, and timelines.

Lead projects with minimal oversight, establish expectations, ask the right questions, create project plans, and execute them independently.

Develop machine learning models, perform SQL-based analysis, and contribute to automation initiatives.

Design and automate AI/data pipelines that support recurring reporting, data transformation, prediction, measurement, and dashboarding workflows.

Qualifications Expertise in Data Science and Machine Learning.

Strong causal inference and statistical analysis experience.

Advanced SQL proficiency.

Python proficiency.

Experience working with Google Cloud Platform services, particularly BigQuery, Data Studio/Looker Studio, and Dataproc.

Experience with econometric models and machine learning methodologies.

Ability to independently lead projects and work with minimal coaching or supervision.

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