Lifecycle Marketing Senior Strategist - Klaviyo Expert / Agency Experience Req.

The Senior Strategist, Lifecycle Marketing provides lifecycle marketing strategy services to support the growth and retention performance of enterprise and high-growth direct-to-consumer (DTC) ecommerce clients.

This engagement focuses on developing lifecycle marketing strategies and advising on retention programs across channels including email, SMS, segmentation, experimentation, loyalty programs, and related retention marketing tools. The strategist works with Shopify-based ecommerce brands and supports lifecycle marketing programs that drive measurable revenue growth and customer engagement.

The Strategist collaborates deeply with internal team members and client stakeholders to guide lifecycle marketing strategy, develop strategic roadmaps, and support the success of assigned accounts.

Responsibilities Lifecycle Strategy Development Develop lifecycle marketing strategies for assigned ecommerce client accounts

Create strategic roadmaps aligned to client goals, historical performance, and scoped service hours

Identify lifecycle initiatives including automated flows, campaign strategies, segmentation frameworks, experimentation plans, and cross-channel opportunities

Evaluate retention program performance and recommend improvements that drive measurable growth

Client Advisory and Strategic Leadership Serve as a strategic advisor for assigned client accounts

Lead client strategy discussions and presentations

Provide guidance on lifecycle marketing best practices and platform capabilities

Address complex strategic questions and recommend solutions that support long-term client success

Reporting and Strategic Insights Analyze lifecycle marketing performance data and translate results into actionable recommendations

Develop reporting and presentation materials that communicate performance insights and strategic opportunities

Identify performance drivers, emerging risks, and growth opportunities within lifecycle programs

Support clients in understanding program health and prioritizing future initiatives

Scope Alignment and Program Planning Monitor scope of services for assigned accounts to ensure recommendations align with contracted hours and priorities

Identify potential scope risks or resource constraints and communicate recommendations to the company contact

Support prioritization of lifecycle initiatives based on business impact and feasibility

Strategic Collaboration with Internal Teams Collaborate with internal team members supporting assigned accounts to ensure alignment between strategy and execution

Provide strategic guidance and feedback on lifecycle initiatives being developed or executed

Participate in internal discussions related to lifecycle program planning and experimentation strategies

Execution Review and Strategic Quality Assurance Review lifecycle initiatives and campaign strategies to ensure alignment with overall program strategy and client objectives

Provide feedback that supports accuracy, brand consistency, and lifecycle marketing best practices

Identify opportunities to improve program performance and execution quality

Requirements All applications, resumes/ CV, responses must be in English

5 to 10 years of experience managing retention marketing programs for DTC ecommerce brands

Demonstrated experience developing lifecycle strategies across email, SMS, CRM, and loyalty programs

Extensive experience working with Klaviyo is required

Strong experience managing and optimizing retention programs

Experience working with Shopify or supporting Shopify-based ecommerce brands

Strong understanding of lifecycle marketing analytics and performance reporting

Ability to translate performance data into actionable marketing strategies

Strong client communication and presentation skills

Ability to work independently while collaborating with distributed teams

Agency experience is preferred

Bachelor's degree or equivalent professional experience

Benefits Compensation will be discussed during the interview process and will depend on experience and qualifications.

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