Gen AI Creative Technologist

About Us

At Pencil, we are building the AI Operating System for marketing - the only enterprise platform that aggregates every leading AI model, enforces enterprise-grade governance, and turns creative production savings into media growth. Our work moves brands like Diageo, L’Oréal and Unilever from creative brief to live, on-brand, performance-tested campaigns in minutes - across every market, channel and language - without sacrificing legal, IT or brand control.

About Us

At Pencil, we are building the AI Operating System for marketing - the only enterprise platform that aggregates every leading AI model, enforces enterprise-grade governance, and turns creative production savings into media growth. Our work moves brands like Diageo, L’Oréal and Unilever from creative brief to live, on-brand, performance-tested campaigns in minutes - across every market, channel and language - without sacrificing legal, IT or brand control.

Your mission

Bring the craft of advertising together with the speed of GenAI. You build and operate agentic and nodal creative workflows - connecting insight, concept, copy, imagery and video into scalable systems - so our creative teams and clients can move from idea to finished advertising faster, without losing quality or strategic grounding.

You work day-to-day under the direction of Art Directors and Creative Directors, bringing deep hands-on fluency in GenAI tools and workflows to their briefs. You're not setting creative vision - you're the person in the room who knows how to make the technology deliver on it.

This track is for people who go deep on the systems side - building, scaling, and governing the agents, workflows, and creative infrastructure that creative teams and clients rely on. Creative sensibility still matters (they need to understand what "good creative output" means to build for it), but the growth path is technical leadership and architecture, not creative direction.

Key Responsibilities

Discovery & Requirements

Meet with clients, creative teams, and stakeholders to understand workflows, challenges, and operational requirements

Facilitate workflow audits and capability assessments

Identify where GenAI, agents, or automation can meaningfully improve quality, efficiency, or scale

Translate operational challenges into technical implementation plans

Agent, Workflow & System Architecture

Design and build production-grade prompts, workflows, agents, and creative systems

Develop repeatable, scalable frameworks that support multiple brands, markets, and channels

Own workflow governance, quality control, and reliability of deployed systems

Establish technical standards and best practices for how agents and workflows are built and maintained

Enablement & Technical Adoption

Lead training, workshops, and office hours to help teams adopt new systems

Own technical documentation, playbooks, and guides for internal and client use

Support change management as new tools and workflows roll out

Act as the technical authority on GenAI capabilities, limitations, and constraints

Platform Evaluation & Technical Innovation

Evaluate emerging AI models, platforms, and tooling for technical fit and scalability

Stress-test new capabilities and provide structured, technical feedback to Product and Engineering

Identify architectural improvements to existing agents, workflows, and systems

Represent the technical roadmap for creative technology internally

What We’re Looking For

2-3 years’ experience in advertising creative development

Experience with GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Gemini etc.

Experience with GenAI techniques such as model selection & prompting

Any experience using GenAI to deliver real-world advertising creative

Proficiency in Adobe Creative Cloud

Good personal communication and management skills

Preference for candidates who have prior agency experience

Strong written English skills, allowing you to communicate effectively with clients and team

Access to a reliable computer with an internet connection exceeding 40 Mbps

A collaborative and team-oriented attitude with optimism about the role of GenAI in creativity

What Growth Looks Like

Art Director: owns creative direction across projects, sets visual/conceptual standards, mentors on craft.

Creative Director: sets creative vision across accounts or brands, owns creative quality at scale.

Head of Creative: sets the creative bar and point of view for the organization.

Your Benefits

25 days PTO plus public holidays

Remote-first, flexibility to work anywhere from your home country.

Health insurance / private medical cover

Monthly stipend towards wellness, fitness, and learning and development

Enhanced parental leave policies, whether you become a parent through birth, adoption or surrogacy

#J-18808-Ljbffr