Marketing Technology Specialist

We are looking for an experienced Marketing Technology Specialist (Braze) to support a customer migration from Salesforce Marketing Cloud (SFMC) to Braze.

This is a strategic and technical consulting engagement for someone who has successfully completed similar migrations and can confidently guide the project from planning through implementation and validation.

The specialist will initially review and validate the proposed migration approach, scope, effort, and resourcing assumptions. Once the project begins, they will work closely with the client's technical team to map the migration process, provide technical direction, identify risks, and ensure that all required data, campaign logic, configurations, and workflows are transferred accurately.

Responsibilities

Review and validate the proposed Salesforce Marketing Cloud-to-Braze migration strategy, scope, effort estimates, and delivery plan

Develop a clear migration roadmap covering data, audience lists, campaign logic, workflows, configurations, integrations, and testing

Guide the client's technical team through the end-to-end migration process and provide expert direction throughout implementation

Map existing Salesforce Marketing Cloud journeys, automations, segmentation logic, and messaging programs into Braze

Identify technical dependencies, migration risks, data issues, and gaps before they affect project delivery

Review migrated data, configurations, campaigns, and workflows to ensure accuracy, completeness, and readiness for launch

Requirements

Demonstrated experience implementing and managing Braze for customer engagement or lifecycle marketing programs

Proven experience completing a migration from Salesforce Marketing Cloud to Braze

Strong understanding of Salesforce Marketing Cloud journeys, automations, segmentation, data structures, and campaign logic

Strong knowledge of Braze architecture, data models, audience management, campaign orchestration, and integrations

Ability to independently lead a migration and guide technical and client stakeholders through the process

Braze certifications are strongly preferred and will be an important selection consideration

US Central time business hours

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