Sr. E-commerce Brand Manager - PETS

We're looking for an experienced Ecommerce Brand Manager to take full ownership a pet DTC brand built around continuous new color and pattern releases to drive repeat purchase. This is an end to end ownership role, you are accountable for the brand's overall performance across every channel and lever, not just one discipline. You will direct a shared in-house PPC manager and a shared email specialist, coordinate with our Shopify manager, and work closely with our Product & Wholesale Manager on new release timing.

About Us We are a multi brand, DTC first pet products company. This brand is our single purchase brand, selling primarily through Amazon and TikTok, with Shopify as a secondary channel, and it depends on a steady cadence of new product releases and strong repeat purchase mechanics to drive revenue.

What You'll Do Own overall performance and strategy for the brand across every channel, treating acquisition, conversion, and repeat purchase as one connected system rather than separate problems

Direct the in-house PPC manager's work across Meta and Google for this brand, reviewing performance against KPIs and adjusting strategy as needed

Own the relationship with our Amazon and Chewy PPC agencies for this brand, holding them accountable to results

Own the strategy and roadmap for landing page testing and website conversion rate optimization, coordinating execution with our Shopify manager

Own repeat purchase and retention strategy, working closely with the shared email specialist to build email programs that convert one time buyers into repeat customers, addressing a specific known gap in how email has been used for this brand historically

Coordinate with the affiliate coordinator and creator coordinators to make sure the brand is doing everything it can to maximize impressions and reach across social platforms

Coordinate with our social media team to make sure organic content, posting cadence, and audience engagement are working alongside paid and creator efforts to build brand visibility and drive sales, not operating as a disconnected channel

Coordinate with our SEO team to make sure the brand shows up strongly wherever people are searching and discovering products today, including newer AI powered search and discovery tools, not just traditional search results

Coordinate closely with our Product/Wholesale Manager on new color and pattern release timing, making sure marketing, email, and landing pages are ready ahead of each release rather than scrambling after the fact

Report directly to the CEO on the brand's overall performance, including sales trends, CAC, ROAS, LTV, and repeat purchase rate

Dig into GA4, Triple Whale, and platform dashboards regularly to uncover trends, inefficiencies, and opportunities across the full funnel

What We're Looking For 4 to 7 years of experience in ecommerce brand management or growth marketing, ideally with direct experience in single purchase or non subscription DTC models

Demonstrated experience improving repeat purchase rate through email or lifecycle marketing, not just driving first time acquisition

Strong marketplace knowledge across Amazon, TikTok Shop, and major retail marketplaces

Comfortable directing other people's execution, including an internal PPC specialist and multiple external agencies, rather than needing to personally run every channel

Experience working with tools like GA4, Klaviyo, Triple Whale, Shopify, and Amazon Seller Central

Extremely strong analytical skills and comfort making brand level tradeoffs across acquisition spend, retention investment, and new product timing

Curious, relentless, and highly action oriented, comfortable owning outcomes across a full brand rather than one narrow discipline

Work Style Reports directly to the CEO, with full ownership of one brand's performance and light oversight visibility into two additional brands

Fast paced, highly collaborative, and results driven environment

We value urgency, clarity, ownership, and people who bring both strategy and hustle to the table

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