Marketing Strategist

H.I.R.E Talent Group is a growing staffing and recruitment firm focused on manufacturing, aerospace, skilled trades, and professional services across the United States. We prioritize long‑term partnerships, human‑driven recruiting, and measurable results. As we continue to scale, we are seeking a Marketing Strategist to own and drive our overall marketing strategy with a strong focus on performance, automation, and growth.

Role Overview

The Marketing Strategist will be responsible for planning, executing, and optimizing all marketing initiatives for H.I.R.E Talent Group. This is a strategy‑led role focused on demand generation, brand positioning, marketing automation, and measurable outcomes.

This role does not handle graphic design or creative production. Design and visual assets will continue to be managed by an external partner. The Marketing Strategist defines strategy, manages execution, builds systems, and delivers results.

Key Responsibilities

Develop and own the company’s overall marketing strategy aligned with business goals

Plan and execute campaigns focused on client acquisition, candidate attraction, and brand growth

Define messaging, positioning, and target audiences for the U.S. market

Lead marketing initiatives across LinkedIn, email, website, and outbound campaigns

Marketing Automation & CRM Management

Own and manage marketing automation workflows across email, CRM, and outreach platforms

Build and optimize automated campaigns for lead nurturing, follow‑ups, and re‑engagement

Manage and maintain the CRM to ensure accurate lead tracking, segmentation, and reporting

Align CRM stages with sales and recruiting pipelines

Ensure clean data, proper attribution, and lifecycle tracking

Create dashboards and reports to measure funnel performance and ROI

Work with external design partners to provide clear briefs, timelines, and performance objectives

Collaborate closely with leadership, recruiting, and business development teams

Track, analyze, and report on marketing KPIs, pipeline contribution, and revenue impact

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